Big Blue Swim School

Big Blue Swim School

High Level of Service:
• Highest quality lessons
• Longer average tenure per child
• Larger than comparable industry capacity
• Lifetime value per family in excess of competitive set
• High likelihood of prolonged family engagement (five to eight years)
LessonBuddy™ Proprietary Technology:
• Cloud-based parent-facing mobile platform for automated lesson scheduling
• Result of a $3M+ investment and eight years of development
• Full-time developers on staff to keep technology leading edge
• Point-of-sale data feeds and real-time site location algorithms
• Business analytics dashboard and consulting
• Payroll and HRIS (real-time employee self service)
• Integrated with market leading accounting platform
Big Moments Proprietary Curriculum:
• Milestone-based program with four levels of progression
• Focus on propulsion and distance
• Concentration on building both skills and confidence
• More time actually spent swimming
Dedicated Facilities:
• 10,000-square-foot purpose-built kid-oriented facilities
• Prime locations, good visibility, parking and exterior branding
• Multiple pools (shallow and kid friendly)
• Water temperatures of 90+ degrees
• Viewing areas for parents (noise controlled and WiFi accessible)
• Flexibility to serve multi-kid families during prime demand times
Level 5 Capital Partners:
• Focused on core investments in the health, wellness and family services markets
• Concentrated on companies that provide physical services, typically facilities based
• Investing in local customer insights, market knowledge, human capital, technology and
• An eye for central digital advantages in mobile, cloud, marketing, social media and analytics,
scaled to local markets
What is the competitive advantage of the service?
• Dedicated Swim School Difference: Parents can enroll multiple kids of different ages (from 6
months to 12 years old) during the same 30-minute window
• Water temperature is 90+ degrees and air temperature is 91+ degrees, making it a comfortable,
fun, and enjoyable environment for kids
• Professional swim instructors with 100-250 hours of annual training
• Founders are two former collegiate and Olympic-qualifying swimmers
• The market is highly fragmented, even as the private swim lesson market continues to grow
• Lessons are based on a proprietary distance-based swim program for children, with four main
levels of progression: Baby Blue©, True Blue©, Royal Blue©, and Big Blue©.

Big Blue Swim SchoolBig Blue Swim School
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